Celebrity campaign continues to support Irish and British mushroom farmers
TV presenter and household favourite Fern Britton, is the latest celebrity mum to team up with the Mushroom Bureau to front their ‘Just Add Mushrooms’ campaign from today.
A keen cook and mother of four, Fern is the sixth celebrity to step into the ‘Just Add Mushrooms’ kitchen, encouraging families to cook more with fresh mushrooms. The print and digital ads, which form part of a three year promotional campaign, will be appearing across the UK and Ireland.
Fern follows fellow celebrity Mums and Dads who have lead the charge on educating parents about quick and healthy meals using the incredibly versatile mushroom. Previous stars include model Jodie Kidd, property guru Sarah Beeny, Westlife star Nicky Byrne, pop star Michelle Heaton and Nadia Sawalha who launched the campaign in October 2013.
Fern, who initially rose to fame when she presented Ready Steady Cook is well known for her love of good food and is keen to champion simple, affordable and nutritious home cooking. Fern has created three easy to make mushroom breakfast recipes – all perfect for setting a hungry family up for the day.
The three delicious dishes include a vegetarian mushroom, spinach and egg breakfast bake, a yummy mushroom, bacon and egg pancake stack and spicy mushrooms on toast.
As well as being low in fat and calories, mushrooms also have a whole host of health benefits, with roughly four mushrooms (80g) counting as one of your 5 a day fruit and vegetable portions. As a natural source of vitamin B₅, which helps reduce tiredness and fatigue, mushrooms are an easy way of adding flavour and nutrition to a wide range of meals.
Fern said, “Cooking has always been a big part of my life, from presenting on Ready Steady Cook, to marrying a chef. I like to think that I’ve picked up a few tips along the way. The benefits of mushrooms for a healthy, tasty family meal is just one of these – and I’m never without them in the fridge at home.”
“It is often said that breakfast is the most important meal of the day and mushrooms make the perfect ingredient, as they are not only filling and flavoursome but extremely versatile. A wonderful way to start the day.”
For Fern’s recipes and lots more tasty mushroom meal ideas, visit www.justaddmushrooms.ie. For more of Fern’s top tips on cooking breakfast for the family, visit the Facebook page at www.facebook.com/
Fern’s involvement with Just Add Mushrooms is part of a three year promotion representing an investment of over £2.4m, with 50% of funding supplied by members of the Mushrooms Bureau and 50% coming from the EU.