The efforts being made by Fyffes to help combat childhood obesity through its fitness-based ‘Fit Squad’ initiative was recognised at this year’s IMC European Awards for Integrated Marketing Communications, held in Brussels recently. The Irish fruit importer was honoured with the Silver Award in the ‘Small budget campaign’ category by a panel of almost 40 … [Read more...] about Irish Fitness Initiative Wins European Silver Award
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Online fitness business Larry Doyle Coaching wins prestigious Business All Star Accreditation setting the standard for the fitness industry
Larry Doyle Coaching has received the prestigious Business All Star Accreditation, and is the first online personal training business to be accredited. Larry explains what this means to his business: "The Business All Star Accreditation is awarded to indigenous Irish businesses which meet the high standards of verified performance, trust and customer service. We are … [Read more...] about Online fitness business Larry Doyle Coaching wins prestigious Business All Star Accreditation setting the standard for the fitness industry
€2.580m Allocated to Regional Sports Projects
Shane Ross T.D., Minister for Transport, Tourism and Sport, and Brendan Griffin T.D., Minister of State for Tourism and Sport, today announced the final set of allocations under the 2018 round of the Sports Capital Programme (SCP). The grants total €2.580m with 15 regional sports projects benefitting. The projects receiving allocations today were recommended for funding by … [Read more...] about €2.580m Allocated to Regional Sports Projects
Running and Racing in the Rain at Run Galway Bay
Last Saturday saw the 17th edition of Run Galway Bay, the largest multi-distance running event in Galway City with more than 4,000 participants undertaking a 10k, Half Marathon or Marathon along the shores of Galway Bay. As the morning sunshine peeped out from behind the clouds, nervous excitement began to build at Nimmo’s Pier for the runners, walkers and joggers taking on … [Read more...] about Running and Racing in the Rain at Run Galway Bay
How Sports Stars are Turning to the Vegan Diet to Improve Their Performance
The vegan lifestyle has become increasingly popular over the last five years with a number of celebrities opting to stick to a plant-based diet for a variety of reasons. A plethora of sports stars have also followed suit, with many of them noticing a considerable upturn in performance since making the switch. 🍴 Sports stars like @v_pendleton follow a vegan diet. But … [Read more...] about How Sports Stars are Turning to the Vegan Diet to Improve Their Performance