True sport performance brand ASICS has announced the launch of its 2015 global advertising campaign, ‘It’s a big world. Go run it.’ The creative is designed to inspire sportspeople around the world to explore new territories and discover the huge variety of ways to run. ‘It’s a big world. Go run it.’ features an exhilarating TVC , to be aired globally during … [Read more...] about ASICS launches new advertising campaign inspiring people to run
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Brownlee brothers challenge Xperia Z3 two-day battery life promise
The Brownlee brothers have partnered with Sony for an autumn endurance test showcasing the battery life of their latest flagship smartphone, Xperia Z3, which boasts an unprecedented two-day battery life. The triathlete brothers were tasked with completing a series of different running, cycling and swimming challenges over two full days, all the while checking in on the … [Read more...] about Brownlee brothers challenge Xperia Z3 two-day battery life promise
A day in the life of an Ironman World Champion
Ever wondered what it’s like to live with a professional triathlete? ASICS invites you to experience a day in the life of 2012 Ironman World Champion Pete Jacobs and his wife Jamielle. Pete and Jamielle aren’t your average married couple; they live together, train together and compete alongside one another as professional triathletes. Regarded as one of the world’s finest … [Read more...] about A day in the life of an Ironman World Champion
Athletes Outrun the Sun to conquer Mont Blanc in world first trail challenge
On Saturday June 21st 2014 - the longest day of the year – ASICS hosted a world-first ‘Outrun the Sun’ trail challenge. Two relay teams of trail runners embarked on the ultimate race against nature as they attempted to ‘Outrun the Sun’. The athletes were challenged to circumnavigate Mont Blanc, the highest mountain in Western Europe, starting at sunrise and finishing at … [Read more...] about Athletes Outrun the Sun to conquer Mont Blanc in world first trail challenge
ASICS announces ‘Outrun The Sun’ –Nature’s toughest trail challenge yet
The world’s best trail athletes undertake the first ever attempt to circumnavigate Mont Blanc in a new and unique race against nature. This June 21st, the longest day of the year, ASICS will undertake a world first. Two teams of trail runners will embark on the ultimate race against nature as they attempt to ‘Outrun The Sun’. The athletes will have exactly 15 hours, 41 … [Read more...] about ASICS announces ‘Outrun The Sun’ –Nature’s toughest trail challenge yet