The most exciting range yet from the original well-being shoe
The pioneering shoe brand MBT, launches its new Summer 2012 collection that breaks it free from the perception of functional footwear and closes the gap with rival fashion shoe brands with the new MBT cutting edge designs, limited-edition lines and new store openings across Ireland.
With over 15 years expertise in wellness footwear (physiological footwear that benefits the whole body), MBTs new range of casual, dress, athletic and work wear models allows style-conscious women and men to make MBTs work for them whilst still helping to improve posture and balance. Furthermore, MBT footwear remains the only certified Class 1 Medical Equipment in the EU in its category.
The re-birth of MBT for Summer 2012
MBTs commitment to innovation sees the famous curved sole design morph into this season’s hottest collection, delivering patent, split and full grain leather, from bright reds and neon pinks to classic tan and navy.
The MBT curved sole has varying degrees of activation ranging from level 1, Activate, to level 4, Ultimate. Choose from the introductory casual shoe, Jambo, with an Activate level 1 sole or the open toed, edged ballet pump, Kianga, with a Performance level 3 sole, part of the smart / casual dress wear collection.
Not just for women, smart casual define this season’s collection for men, including a range of leather brogues, lace ups and loafers ideal for smart and casual wear whilst enhancing posture and muscle activation throughout the day.
The Secret Behind the Sole
The MBT curved sole is comprised of 4 key components that work together to combat the flat urban landscape and recreate the experience of walking on natural soft, uneven ground which stimulates many of the body’s small muscle groups from head to toe.
The patented MBT sole is made up of a balancing area, designed to promote a rolling movement with every step, and a Masai Sensor that simulates the feeling of walking along a sandy beach, as well as an outsole for enhanced traction and a unique lasting board that puts a spring in your step to ensure optimum comfort and durability.
Visit www.ie.mbt.com to see the full range and to find your nearest stockist.
Prices of the Summer 2012 collection start from €159