Sports nutrition brand, For Goodness Shakes, has been named as one of HELL&BACK’S main sponsors for 2016 alongside RTÉ 2fm.
HELL & BACK is Ireland’s toughest physical and mental endurance challenge, attracting more than 21,000 participants throughout a series of adventure events.
Venues are carefully selected and converted into adventure playgrounds, where participants must cross rivers and lakes, climb hills and mountains and crawl through bogs and swamps. To survive, HellRaisers must conquer all the elements thrown at them, whether that’s the temperamental weather conditions, the gruelling natural environment or the torturous man-made obstacles…and sure to shake them up are two electric shock obstacles, courtesy of For Goodness Shakes!
HELL & BACK Apollo takes place in the iconic Killruddery Estate in Bray, County Wicklow on Saturday 25th June (sold out) and Sunday 26th June. At the same venue on Saturday 10thSeptember is HELL & BACK Titan, while HELL & BACK Hercules will be hosted on the grounds of Temple House in County Sligo on Saturday 8th October.
HELL & BACK is a challenge rather than a race – and for many people, it will be the toughest physical and mental activity they have ever attempted. This is why the tasty and effective For Goodness Shakes sports nutrition range is such a good fit, delivering cutting edge performance and aiding recovery after exercise. For Goodness Shakes Recovery, Protein and Ultimate Protein are popular ready-to-drink products in the range.
Speaking about the HELL & BACK partnership, Evelyn Garland, For Goodness Shakes sales developer said: “We’re really excited to be part of HELL & BACK. It’s the perfect fit for our sports nutrition range, which helps energise, repair and rebuild after sport. For Goodness Shakes will be the best recovery for those who make it through the gruelling 12km and 7km route, which includes numerous natural and man-made obstacles!”
Continuing she said: “After going through hell on the course, HellRaisers will be welcomed with open arms to the Little Piece of Heaven X-Gloo. The Little Piece of Heaven offers participants the opportunity to recover from the battering their bodies took on the course by enjoying some of our For Goodness Shakes Recovery drink”.
Aidan Walsh, Alive Outside general manager and organiser of HELL & BACK said: “We are delighted to have For Goodness Shakes on board as one of our tier one sponsors for HELL & BACK 2016. The brand is perfectly aligned to our energetic HellRaisers and will provide some well-needed recovery after participants go through ice baths, sniper alley, electric shocks and other terrifying obstacles!”
For Goodness Shakes is listed in all major retailers including Dunnes Stores, SuperValu, Tesco, Centra, Costcutter, Gala, Londis and Spar.