Pictured are Stephen Conmy, The Appys; Aidan Lynch, MD, GSK Ireland; and Owen Cooney, MD, ProductFitter & Eleks Ireland at the launch of the GSK App-challenge 2014. The GSK App-challenge is open to anyone in Ireland who has a great idea, or a prototype, for an app relating to the areas of fitness, health & wellness and/or medicine. A prize worth €50,000 is up for grabs. You can enter at www.theappys.ie.