SHINE has officially launched in Ireland with the unveiling of Shine Mixes, the brand-new range of superfood blends now available in Supervalu, Boots, Lloyds Pharmacies and health food stores nationwide.
SHINE is the sister brand to ISWARI, the superfood company born in 2010 which quickly achieved success and is now present in more than 18 countries worldwide. Created with the same strong value and commitment to conscious living, eating and business practices, SHINE is a small company with a big mission – to bring the cleanest and most effective combinations of vegan and vegetarian plant powders to the Irish market, to help the nation to Keep On Shining!
Jason Linton, Director of Iswari Ireland and one of the co-developers of SHINE explained ‘Our ethos is PURE PLANT POWER! We’ve combined years of knowledge and research into creating a powerful range of organic mixes that are untouched by pesky chemicals and gluten, and is suitable for the growing number of people who suffer from dietary restrictions and intolerances. We created 7 blends in the Shine Mixes range, to keep our customers at their best and help make healthy living less of a chore. Each of our superfood blends is tailored to a functional need of the body from our Fibre+ product to help keep things moving to Protein+ to give the body a little extra oomph and help maintain muscle; there’s a Shine Mixes blend for every person and every need’.
A London native, Linton moved to Kinsale, Co. Cork in 2008 to study permaculture where he brought with him a passion for nutrition, yoga and sustainability. He understands that consumers in Ireland have grown increasingly health conscious and that there is a growing awareness of the disadvantages of sugary, highly processed foods. He added “Irish people are looking for healthy alternatives that are still convenient – the Shine Mixes range is vegan, with one vegetarian exception, our mixes contain no added sugar and can be simply and quickly added to smoothies, juices, yoghurts and other recipes.”
There are 7 superfood blends in the Shine Mixes range:
WISDOM – Nourish Your Nogin’
CLEANSE – Clean Your Temple
FIBRE+ – Keep Things Moving
CALCIUM+ – Support Your Skeleton
SHIELD – Defend Yourself
STAMINA – Put Some Pep In Your Step
PROTEIN+ – Extra Oomph