ASICS launches its latest brand film, designed to inspire sportspeople to make a ‘Journey of Improvement’ 100m European Champion, Christophe Lemaitre is the latest athlete to feature in the new ASICS ‘Journey of Improvement’ campaign, designed to motivate and inspire everyday sportspeople to achieve their goals. The 90-second video features an insight into the endless hours … [Read more...] about Christophe Lemaitre, European Sprint Champion encourages sportspeople to 'better your best' in ASICS campaign