It seems Kate Middleton’s smile is the envy of Britain. While she is well known for being a fashion icon, she now seems to have started another new trend – this time in invisible braces. Since her rumoured use of these braces first came to light, WhatClinic.com – a search engine for medical clinics and services – has seen a rise in enquiries by users looking for similar procedures. From December 2011 to March 2012 there was a 26% rise in searches for braces of any kind, while interest in invisalign, one type of invisible brace, exploded by 35%.
Kate is not alone in opting for this procedure: more and more celebrities are rumoured to be using invisible braces. Sadie Frost and Kelly Brook are just some of the famous faces (and smiles) who are thought have these braces in an effort to hide crooked (or not so crooked) smiles.
An unexpected bonus is that some women experience weight loss as a side effect too, as they tend to snack less during the day. They also eat less frequently during the day, and consume less overall.
Caelen King, CEO of WhatClinic.com said: “There has been a surge of interest from our users in invisible braces and Kate’s rumoured use of them has undoubtedly played a part in this. I think the trend will only continue as more and more people are made aware of this option for their smile; they won’t have to grin and bear crooked teeth anymore. For dental clinics this is an area that looks set to boom in the coming years as consumers become savvier about the types of braces available to them.”