Former Dublin GAA footballer, Rory O’Carroll, has launched the ‘adidas and Life Style Sports Boost Run’ which will take place on Friday 4th March in Dun Laoghaire, Co. Dublin. The two time All Star will be taking part in the 5k and 10k event as a tribe leader alongside European, World and Olympic Champion, Katie Taylor and Irish 100m Hurdler, Sarah Lavin where they will take to the streets for a guerilla style guided run through the scenic surroundings of Dun Laoghaire Harbour en route to a secret finish location.
The ‘adidas and Life Style Sports Boost Run’ will give 120 lucky running enthusiasts the opportunity to run Dublin like never before. Participants will mount a takeover of the streets of Dun Laoghaire, led by tribe leaders, Rory, Katie and Sarah before conquering the East and West Piers of the harbour where they will be able to test themselves against the athletic trio. The tribe leaders and the participants will be boosted along their journey by several endorphin building surprises, making it a fun and memorable run for everyone involved. adidas and Life Style Sports have added excitement, anticipation and intrigue to the Boost running event by keeping the finish line a secret until the very last moment.
At the launch, Rory O’Carroll spoke of his excitement about the Boost run and urged running enthusiasts of all abilities to enter.
“As someone who loves sport and getting out for a run to keep mentally and physically fit, I can’t wait to take part in the Boost run. Dun Laoghaire is a beautiful spot in Dublin and to take in both piers will make for a really scenic route. Not only that, but there’s lot of surprises along the way including the secret finish line so it will be great fun too. For anyone who loved running then I’d definitely encourage you to sign up today!”
adidas and Life Style Sports are looking to reignite the running community in Ireland, bringing runners of all abilities together who share a common interest and building tight knit tribes of runners with the focus on community, motivation and team spirit. The aim of the event is to establish adidas as an aspirational running brand in the Irish Market and lay the foundations for developing running clubs in Dublin in partnership with Life Style Sports’ flagship store on Grafton St being the hub of the running activation.
For more information or to register for the event, visit the Life Style Sports website atwww.LifeStyleSports.com and check out the Life Style Sports Facebook page and their Twitter account on @lifestylesports.
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