Pete and Jamielle aren’t your average married couple; they live together, train together and compete alongside one another as professional triathletes.
Regarded as one of the world’s finest Ironman swimmers and runners, ASICS brand ambassador Pete Jacobs achieved his dream of winning the Ironman World Championship in Hawaii, 2012. His ‘less is more’ approach also helped him secure 2nd place in 2011 and in 2010 he achieved the fastest marathon time in the race history– 2h 41m 05sec.
The ‘day in the life of’ video provides an insight into the life of a triathlete: everything from their daily rituals, quirky habits and even their fashion attire.
Commenting on a typical day in his life, Pete Jacobs said: “On a good day I will ride for five hours, run for half an hour, swim in the afternoon, run home, have a sleep and do it all over again”.
Shot at the couple’s home town of Noosa, Australia – the birthplace of the triathlon – the video shines a light on their rather unusual marital habits. A typical evening includes making high-protein foods and training on a static race bike whilst watching a movie together.
Demonstrating the extraordinary determination required of triathletes Jacobs comments; “You’ve got to be 100% focused to stay on track” and this philosophy is demonstrated throughout the short film.
Jamielle Jacobs comments; “You can spot a triathlete from a mile off; they are wearing lots of tight shorts and high tight compression socks”.
ASICS is committed to understanding the needs of triathletes. The GEL NOOSA TRI 10 delivers lightweight performance with practical benefits. The open mesh upper and perforated sock liner improves breathability and moisture drainage, with elastic laces, tongue grips and heel grips designed to make transitions easy.
The below-the-line video campaign ‘Living With a Triathlete’ is part of ASICS’ 2014 ‘Better Your Best’ global campaign. You can watch the video below