Introducing the brand spanking new Aura Leisure website. As we say in the fitness industry, “good things come to those who train!”. And we put in the hours for this one, we took all the great feedback that we received from our wonderful members and the people in the communities surrounding our centres and packed all the good stuff into our new website, with loads of great features for all our members and the public to enjoy! We have over 18 years’ experience in the leisure and fitness industries and have an extensive range of classes, swimming lessons and membership options in each centre and wanted our new website to reflect this, our aim is to create a healthier, happier Ireland!
In 2016, as a result of all this great feedback, the decision was made to re-design the Aura website. In November last, we launched the tender process. Following a lengthy period of design briefs and research, three website design companies were invited to present to the project team,Armour Interactive, Media Lab and Artizan. Armour Interactive, a Galway based web design agency were successful with their pitch, on the back of their work on the new Connacht Rugby website they were able to show us that they had a clear understanding of the industry and the needs of our target market. In January, we teamed up to start work on what we want to be an ‘award winning’ website with the following objectives in mind…
To increase sales across the group
To provide easily digestible information to our members and the public
To make a fun, user friendly site
To improve the visual design, impact and content on the site
To establish a positive recall with visitors
To make the business more visible to first-time and regular users
Following three months of intensive teamwork, the new website was successfully launched on April 11th. We are delighted with the new site and all its amazing features, all to make our customers experience of the site more enjoyable. All the images used throughout the website are of our wonderful members and staff. In addition to the changed design and layout of the website pages, people can now join online with a variety of membership options available to suit people of all ages and with varied fitness needs. Aura Leisure is all about community and everybody’s welcome through our doors.
We’ve also got a brand-new blog on the website, on which our expert trainers, lifeguards and swimming coaches will feature with stories and updates on current fitness trends and the tricks of the trade… Check out www.auraleisure.ie and have a look for yourself! We’ve got 10 amazing leisure centres dotted all around the country from Youghal to Dublin and all the way up to Letterkenny.
Aura Leisure’s Chief Executive, staff and members are absolutely delighted with how the new website has turned out, it’s just another step on our way to helping make a healthier, happier Ireland!