Parents across Ireland will get top marks for a DEFIANT approach to hydration and healthy living for their kids.
Philly McMahon, Dublin GAA All-Star and sporting dad, is backing the launch of the country’s first bottled water that is truly clean.
An ideal addition to school bags, DEFIANT is pure and simple 100% H20, purified seven times. Positioned as the ‘honest alternative’ to existing bottled water, the brand was developed in Ireland after independent tests of leading water products found carcinogens present in many, as well as heavy metals like mercury and harmful chemicals such as pesticides.
Dublin sporting hero, Philly McMahon, welcomed the new healthier water option, containing nothing but pure ingredients, Aidan Roche, founder of DEFIANT Water, says.
“There are few drinks healthier than pure water, and many of the country’s sporting figures support our mission to create 100% pure and healthy hydration. DEFIANT has no harmful trace ingredients, so anyone passionate about sports and wellbeing, and who cares about what they put in their bodies, can trust and enjoy it.”
A new DEFIANT SUPERVITS variety has all-natural fruit flavourings. The tasty new vitamin water comes in mandarin, lemon & lime, and strawberry & lime varieties. Each is loaded with Vitamin B12 to help reduce fatigue, and Vitamin C, which boosts immunity. The all-natural filtered water drink has zero sugars and low calories, just 3kcals per 500ml serving.
DEFIANT creator, Aidan Roche, a gym owner and former FAI Intermediate Player of the Year, says the SUPERVITS vitamins and natural ingredients effectively do what they are designed to do, as they are not competing with harmful agents that many bottled waters contain.
DEFIANT is available in Spar, Mace, Gala and Tesco, packaged in 100% recycled and recyclable plastic bottles.
A true sign of Ireland’s healthier lifestyles, bottled water is one of the fastest-growing soft drinks, regularly bought by seven in ten Irish consumers. Flavoured varieties, functional water with added nutrition, sports waters, sporting lifestyles and concern over sugary drinks is driving growth. European market researchers value the Irish Water market at around €500 million.