Eatlean Protein Cheese – the ground-breaking high protein, low fat cheese from the UK-based Joseph Heler dairy has hit the supermarket shelves in Ireland.
Linking up with Dublin-based specialist cheese supplier, Traditional Cheese, the dairy has secured listings in the chilled aisle of 96 Dunnes Stores – Ireland’s No.1 food retailer.
Having successfully launched in the UK during the spring of 2016, Eatlean Protein Cheese has been launched to meet the demand in Ireland for a new cheese option that delivers the key nutritional benefits of being low in fat and high in protein, as well as the great flavour and melting qualities of Cheddar cheese.
The cheese delivers market-leading macros – a striking 37g of protein per 100g – which is over 40% higherthan regular full-fat Cheddar (typically 25g/100g), combined with only 3g of fat – which is 90% less fat than a full-fat Cheddar (typically 34g/100g) and even 80% less fat than Half-Fat cheese (typically 17g/100g). This combination makes the cheese a highly attractive option for consumers on a high protein, low fat diet who still want 100% natural food.
The cheese has proved hugely popular with the UK’s Slimming World & Weightwatchers communities, alongside those into sport, fitness & general wellbeing. The Eatlean brand has seen a rapid growth of its Instagram followers, where 5000 Eatlean cheese fans share pictures of how they’re using the cheese on a daily basis – and this is now expected to be the case in Ireland with the launch of the cheese into Dunnes Stores.
David Wells, Eatlean Brand Manager at the Joseph Heler dairy said; “We’ve been delighted with the response to Eatlean cheese since launch. The product is unique in the cheese aisle – being both low in fat and high in protein means it ticks a lot of boxes for a lot of people, allowing them to get cheese back in their lives once again. We’re proud to say at the Heler dairy that we’ve always been at the forefront of developing new healthy cheese options and this is just the start for Eatlean, with developments already underway on more exciting lines in the range. We look forward to working with Traditional Cheese and Dunnes Stores bringing Eatlean to Ireland – giving health-conscious consumers in Ireland a genuinely new product.”
Eatlean Protein Cheese is available in selected Dunnes Stores as a 350g pack size with an RRP of €4.99.