Sport has an extraordinary, unique capacity to challenge and change society – to bring joy and hope, improve physical and mental health, reduce loneliness and build self-esteem and happiness. It’s also a multi-billion pound commercial industry that can transform lives, businesses, nations and regions. So why has half the population been deprived of access to something so culturally powerful?
In recent years, the landscape for women’s sport has finally begun to shift. We’ve seen significant increases in investment, spectators and media coverage, with more women as professional athletes and leading sport as board directors, editors, officials and CEOs.
Yet still, female athletes don’t get equal funding or opportunities. In many sports, women receive less prize money, lower sponsorship revenues and a tiny fraction of the media coverage.
Drawing on her own experiences and interviews with high profile athletes, broadcasters, scientists, CEOs, officials and sponsors, Sue Anstiss investigates why women have been excluded from the world of sport for centuries, why we’re now seeing positive change as never before and why that should matter to us all.
Game On is a manifesto for women’s sport, providing a rallying cry to ensure this unstoppable rise continues and highlighting how we can all play a part in driving change for the future.
Sue Anstiss has been a pioneer in women’s sport for over thirty years. A founding trustee of the Women’s Sport Trust and co-founder of the Women’s Sport Collective, in 2018 Sue received an MBE for her services to women’s sport.
Sue’s award-winning podcast The Game Changers celebrates trailblazing women in sport. Along with several voluntary roles, including positions with England Rugby and Lewes FC, Sue is now CEO of Fearless Women, a company driving positive change for women’s sport. @sueanstiss