Run or Dye has partnered with This Girl Can to encourage and inspire more women to become active through running. As the thousands of Run or Dye’s participants already know, the 5km event is the perfect experience for the ‘I don’t care what I look like’ kinda feeling!
Run or Dye will be supporting the This Girl Can to inspire more women to get involved in running. This Girl Can is a celebration of active women up and down the country who are doing their thing no matter how well they do it or how they look. Fear of judgment is stopping many women from taking part in exercise, but thousands of women up and down the country are proving it really doesn’t have to. This Girl Can is a national campaign developed by Sport England in order to show women that they can!
Yvonne Turner, Marketing Manager for Matrix Events who organise Run or Dye events, says, “We’re delighted to be working alongside This Girl Can to encourage more women to get active and have fun at the same time. Run or Dye has always been open to all giving runners, walkers and all speeds in-between, the opportunity to experience and celebrate in full colour the thrill of the Festival and introduce the idea of ‘living life on purpose”
Run or Dye gives women who are runners, walkers and all speeds in-between, the opportunity to experience and celebrate in full colour the thrill of the event and introduce the idea of ‘living life on purpose’. For 50% of all participants, Run or Dye was their first ever 5km event reinforcing Run or Dye’s mission to encourage better health and fitness among its participants and supporters. In addition, 80% of all runners who take part in the events are female as Run or Dye helps more and more women to get involved in one of the fastest growing sports.
Hazel Sharpe, who took part in the 5km event at Run or Dye in Castle Howard says, “I’ve never been a sporty girl, being one of the last people in the UK to have had polio. I never ran or really played sports and I was last to be picked for teams. As an adult I got thyroid cancer and my best efforts I piled on the pounds and ballooned up to a size 22. By the beginning of last year I thought “right enough no more living a miserable life, no more excuses” and I joined the gym. Wow, was I scared walking in on my own? Sure I’m still a rubbish runner, but the difference is I try. This girl can and this girl will. I’ll be running with my new-found gym friends in a team on Saturday at Castle Howard.”
Rick Jenner for This Girl Can, comments, “The Run or Dye series is a great way to inspire and motivate real women to feel good and take part in running. These events are fun and anyone can have a go. At a Run or Dye event it doesn’t matter how fast you run but just that you run!”
Jennie Price, Sport England’s Chief Executive, says, “Fear of judgement about how good we are or how we look when exercising is stopping many of us from getting active. But as thousands of women are already proving, it really doesn’t have to.
“This Girl Can: Running is a celebration of women up and down the country who are running, jogging or walking their way to a more active lifestyle. We’re really pleased to be teaming up with Run or Dye to offer women a taste of the This Girl Can attitude at such a brilliant event.”
2015 Run or Dye events
5th September – Paris, l’Hippodrome de Chantilly
12th September – Galway, Ireland, Lough Cutra Castle
26th September – Oxford, Cornbury Park
3rd October – South London, Hever Castle
10th October – Derbyshire, Chatsworth
18th October – Edinburgh, Hopetoun House