Sports Direct has opened a brand new store in Cork as part of its brand elevation strategy. The new 28,000 sq ft. store, situated in Mahon Point Shopping Centre, features the brand’s new premium design.
Sports Direct boasts the very best in sport from brands including O’Neills, Nike, adidas, Under Armour, ASICS and Puma. The unrivalled selection for men, women’s and kids also includes sections dedicated to disciplines such as running, football and outdoor.
The new store opening in Cork follows on from Sports Direct’s announcement of a five-year sponsorship deal with Cork GAA earlier in the year. Sports Direct became the principal partner of Cork GAA, in a partnership that sees support of not just the men’s senior football and hurling teams, but also the Minor and Under 20 teams in both codes. Customers will receive €10 back in the form of a voucher with every Cork GAA home jersey purchased in store.
James France, Group Head of Property commented: “We are delighted to open a brand new store in Cork’s Mahon Point Shopping Centre. This new location in Ireland demonstrates the businesses’ confidence in our ever-evolving elevation strategy alongside our commitment to Cork GAA. We offer customers the very best brands and an unrivaled product choice, so we couldn’t be happier to open this up to the people of Cork.”
Following the opening of the new Cork location, Sports Direct will also be opening a new store in Whitewater Shopping Centre, Newbridge next month.
The store in Cork is now open to the public, with a customer in-store experience coming in December – watch this space!