ASICS has announced the launch of the GEL-NIMBUS™ 21 shoe – the latest release of its top-of-the-range, neutral long-distance running shoe. With ASICS’ commitment to continual improvement, the shoe incorporates human-centric science and the latest technology to give long-distance runners superior comfort so they can run further for longer. Designed for neutral … [Read more...] about ASICS Release Latest Edition of Popular Running Shoe GEL-NIMBUS 21
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ASICS takes fast to another level with launch of FlyteFoam™ Fast Series & ASICS Pace Academy on Runkeeper
ASICS launches the FlyteFoam™ Fast Series: NOOSA FF™, GEL-DS TRAINER™ 22 and a colour-updated DynaFlyte™, to bring the FlyteFoam experience to runners who want to feel faster. Powered by ASICS’ patented [1] FlyteFoam midsole technology, the FlyteFoam Fast Series caters to runners across a broad range foot types and running styles. In addition, ASICS is expanding its support … [Read more...] about ASICS takes fast to another level with launch of FlyteFoam™ Fast Series & ASICS Pace Academy on Runkeeper
ASICS Europe announces 4% sales increase for first three quarters of 2016
ASICS has announced solid growth across the EMEA region between January and September 2016[1], with the true sport performance brand delivering an overall 4% increase in net sales to €695 million. The sales increase was largely driven by strong growth in running, ASICS’ key strategic category, with running footwear increasing by 6% and apparel by 3%. Another key … [Read more...] about ASICS Europe announces 4% sales increase for first three quarters of 2016
Witness ‘Nature’s Toughest Challenge’ as eight team’s relay race around Mont Blanc
ASICS have launched an inspirational short film which sees international teams attempt to circumnavigate Mont Blanc in the hours between sunrise and sunset on 21 June 2016, the longest day of the year. . The 20 minute film, created by sports production company Epic TV , follows the highs and lows of teams from Africa, Northern Europe, Southern Europe, Central Europe, … [Read more...] about Witness ‘Nature’s Toughest Challenge’ as eight team’s relay race around Mont Blanc
ASICS Europe announces 6% sales increase for first half of 2016
ASICS Europe has announced solid growth across the EMEA region between January and June 2016[1]. The sports performance brand delivered an overall 6% increase in net sales to €445 million, with profitability in that period increasing by 21.9%. The sales growth was largely driven by ongoing acceleration in the brand’s lifestyle category, ASICS Tiger. The results for … [Read more...] about ASICS Europe announces 6% sales increase for first half of 2016