ASICS Europe has announced solid growth across the EMEA region between January and June 2016[1]. The sports performance brand delivered an overall 6% increase in net sales to €445 million, with profitability in that period increasing by 21.9%. The sales growth was largely driven by ongoing acceleration in the brand’s lifestyle category, ASICS Tiger. The results for … [Read more...] about ASICS Europe announces 6% sales increase for first half of 2016
DynaFlyte
ASICS Launches DynaFlyte™– The Key to Fast Running
ASICS has just launched a brand new running shoe – DynaFlyte, their lightest ever cushioning shoe, weighing in at 270g. Delivering both lightweight and cushioning, DynaFlyte unlocks runners’ speed so they can run fast at any distance. Featuring a full-length FlyteFoam midsole, DynaFlyte is the first product that allows everyday runners to experience ASICS’ latest patented … [Read more...] about ASICS Launches DynaFlyte™– The Key to Fast Running