“The toughest bike race in Europe demands the toughest equipment,” said Race Around Ireland organiser Alan Heary in welcoming cyclewear manufacturer Primal Europe as the official jersey supplier to Race Around Ireland for 2018. Competitors in the 2018 2,200km Race Around Ireland non-stop bike race and its sibling event, The Irish Ultra Challenge will be supplied … [Read more...] about Primal Europe Steps Up With Race Around Ireland