A new protein product, the V12 Shot, is set to shake up the market in Ireland. However this new product doesn’t need to be shaken. The V12 Shot is a miniature concentrated protein drink, which is actually made in Ireland, that comes in a pre-mixed 60 ml bottle. It has been available in the UK since August 2013 and has launched in Ireland recently.
The V12 Shot contains 24 grams of protein with no fat, sugar, gluten or cholesterol, has only .13 g of carbs in it and contains just 97 calories per 60 ml bottle. There’s no having to prepare a mix, scooping up powder, adding to a shaker with water and washing it out afterwards. These are ready to go. Just unscrew the lid and drink for your instant protein shot. The apple flavour also makes it a nice tasting drink. The bottles don’t need to be refrigerated and have a shelf life of about a year. The bottles are solid plastic so you don’t have to worry about them getting squashed in your gear bag.
The V12 Shot is not a traditional whey based protein, it uses hydrolysed collagen protein instead, which doesn’t cause any bloating of the stomach.
The company behind the protein shot was founded by 21 year old Limerick born Ciaran Greenwood who spotted a gap in the market for the ready mixed drink. Since launching in the UK the company has arranged a partnership with Wolverhampton Wanderers who have been using it for the last two seasons.
Being so hassle free and convenient is sure to make the V12 Shot a favourite with both serious athletes and sportspeople and the less sporty person who just wants to live a healthier life.
You can buy the V12 Shots via their website v12shots.ie from €2 a bottle.