As a part of May: Melanoma Awareness Month, developed in Ireland by La Roche-Posay in 2008 with the support of the Irish Cancer Society, La Roche-Posay launch SOS Save Our Skin. This public awareness campaign works to address the increasing problem of skin cancer in Ireland. This campaign is supported by the Department of Health and the Minister for Health, Dr James Reilly … [Read more...] about May: Melanoma Awareness Month 2011 – SOS Save Our Skin