True sport performance brand, ASICS aims to deliver its most provocative and inspiring brand campaign yet with ‘WANT IT MORE’, a direct call for all athletes to step up their training efforts and realize ever-greater achievement. Focusing on how far athletes across all sports -- and of all ages -- will go to reach their goal, the campaign is designed to support ASICS global … [Read more...] about ASICS Challenges All Athletes to ‘WANT IT MORE’
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25 Different Push Ups that are Effective and Challenging even for the Fittest People
by Jason Clark, PilatesAthlete The Push-Up Workshop - if not now, when? The Push-Up seems to be having a resurgence in popularity at the moment. And there is good reason. The Push-Up is an exercise that can provide a complete workout for most muscles in the body. It works to strengthen and build definition in the shoulders, chest, arms, legs, thighs, back and of course … [Read more...] about 25 Different Push Ups that are Effective and Challenging even for the Fittest People
Yoogaia Launches Global Online Yoga Service
An interesting startup we met at the Web Summit in Dublin was Yoogaia, all the way from Finland. Yoogaia, the first live, interactive online yoga studio is now global. Since its launch earlier this year Yoogaia has already attracted thousands of users, making it one of the fastest-growing online consumer services in Finland. Now Yoogaia has grown globally and expanded its … [Read more...] about Yoogaia Launches Global Online Yoga Service
ASICS Celebrates The Blood, Sweat And Tears It Takes To Run A Marathon
“We Are Marathoners” film celebrates the passion, determination and dedication of marathon runners around the world True Sports Performance brand, ASICS, has released its latest below-the-line video which explores the struggles, setbacks and determination everyday sportspeople experience when taking part in a marathon. Designed to celebrate the 1% of the world’s … [Read more...] about ASICS Celebrates The Blood, Sweat And Tears It Takes To Run A Marathon
From Couch Potato to One of The Greatest Extreme Trail Runners in History
From Couch Potato to One of The Greatest Extreme Trail Runners in History: ASICS documents Christian Schiester's Inspirational Journey of Improvement ASICS launches its latest brand film, designed to inspire sportspeople to make a ‘Journey of Improvement’. Austrian extreme runner, Christian Schiester, is the latest athlete to feature in the new ASICS ‘Journey of … [Read more...] about From Couch Potato to One of The Greatest Extreme Trail Runners in History