The efforts being made by Fyffes to help combat childhood obesity through its fitness-based ‘Fit Squad’ initiative was recognised at this year’s IMC European Awards for Integrated Marketing Communications, held in Brussels recently. The Irish fruit importer was honoured with the Silver Award in the ‘Small budget campaign’ category by a panel of almost 40 … [Read more...] about Irish Fitness Initiative Wins European Silver Award
Childhood obesity
Making Fitness Fun for Kids at The Stables Fitness & Wellbeing Wexford
Recently relaunched The Stables Fitness & Wellbeing is located just off the M11 near Gorey, Co Wexford. It is tucked away up a serene, leafy avenue in lovingly converted farm buildings. It boasts its own running track or ‘Steeplechase’ a climbing wall and various studios for Fitness Training, Yoga and Pilates. Equipment varies from the traditional treadmills to tyres, ropes … [Read more...] about Making Fitness Fun for Kids at The Stables Fitness & Wellbeing Wexford
91% of mums want more time for PE in school
Today 15th September, MummyPages.ie Ireland’s largest community of mums, launches an online petition to put pressure on the Irish Government to invest in our physical fitness education syllabus within the school curriculum. This week marks the first week of PE classes for primary school children all over the country, despite the fact that most children have already been back … [Read more...] about 91% of mums want more time for PE in school
The A to Z of Getting Fit with your Children – Infographic
"I don't have time for fitness or exercise" is an excuse regularly used by people. For those with children, not having enough time to exercise can be even more of an issue. However, there are many ways you can help accomplish your fitness goals and keep your kids entertained at the same time. Children are renowned for having endless energy, so taking part in activities with … [Read more...] about The A to Z of Getting Fit with your Children – Infographic
safefood research indicates parents making positive changes to children’s diet and physical activity habits
· Consumption of water by children at mealtimes - up 7% · Daily consumption of fizzy drinks by children - down 5% · More age-appropriate portion sizes being served to children - up 4% · Children getting an hour’s physical activity a day - up 6% New research¹ published by safefood has revealed that parents are making positive and … [Read more...] about safefood research indicates parents making positive changes to children’s diet and physical activity habits